Expertly Crafted
for Every Occasion
Starbucks X Nestlé Foodhall Branding
Category
Branding
Brief
Starbucks at Home was expanding its reach in Indonesia with the launch of its renowned products at Indonesia’s major cities. As part of the launch activities, Nestlé required branding across several different FoodHall stores; each with its unique sizes, spaces, limitations, and guidelines. In addition, we are also required to harmoniously combine the iconic branding of Starbucks, NESCAFÉ, and NESCAFÉ Dolce Gusto without compromising either brand's identity.
Solution
We conducted stores survey to have better understanding of the space and limitations. By working closely with the clients, we were able to combine all the brands in a seamless design, paying close attention to the brand guidelines, and created a cohesive branding experience that exceeded expectations.
The Wood
Vibes
Expertly Crafted
for Every Occasion
Starbucks X Nestlé Foodhall Branding
Brief
Starbucks at Home was expanding its reach in Indonesia with the launch of its renowned products at Indonesia’s major cities. As part of the launch activities, Nestlé required branding across several different FoodHall stores; each with its unique sizes, spaces, limitations, and guidelines. In addition, we are also required to harmoniously combine the iconic branding of Starbucks, NESCAFÉ, and NESCAFÉ Dolce Gusto without compromising either brand's identity.
Solution
We conducted stores survey to have better understanding of the space and limitations. By working closely with the clients, we were able to combine all the brands in a seamless design, paying close attention to the brand guidelines, and created a cohesive branding experience that exceeded expectations.
The Wood
Vibes
